A refreshed look for vibrancy and health.
Mountain Peak nutritionals emerged from the ambition of naturopath, Dr. Jim Massey, who created a line of condition specific supplements for healthcare providers as a way to integrate the benefits of natural medicine.
Brands, like people, grow up. And as they grow, sometimes they grow out of identities. Such was the case for Mountain Peak Nutritionals. I was brought in by their agency partner to help create the refreshed visual positioning; a logo and label overhaul to better reflect their commitment to create and deliver the highest quality nutritional supplements; simplistic and vibrant.
Brand Identity • Package Design • Collateral • Brand Guidelines