A fundamental shift
in the seafood business.
Tre-fin is leading a movement, a quiet revolution. A lasting overhaul of an entire industry.
Their mission is to use sustainable methods to upend the way the industry operates and deliver the
highest-quality, traceable seafood.
I was brought in by their agency partner and together we developed the brand strategy
and went on to concept and design the visual and digital brand experience.
Brand Identity • Visual Voice / Brand Guidelines • Website
Trefin-Before-After-Logo.jpg

Local. Personal. And traceable.

Answering the call to amplify a movement; CSA (community supported fisheries) with simple visual solutions that engage and demonstrate an investment in sustainable fisheries.