It all started with a love of tea. The founder—Stephen Lee—has a rich history with tea. It wasn’t until after he co-founded Stash Tea and Tazo Tea that he discovered kombucha. In the spirit of taking an international twist, I was asked to create an unique label celebrating the teas of India, Japan and Tibet.
Vivid colors, woven with patterns of origin were created to reflect the heritage of each country. Metallic inks were also used to give this new packaging an elegance and sophistication that would make them a standout on aisle shelves.